Isn't It Romantic (2019) Knows How To Be A Copy But Not Exactly Original

Warner Bros. Pictures

Natalie (Rebel Wilson) cherished romantic comedies as a young girl, watching Pretty Woman with wide-eyed optimism and believing her own life could turn into an epic fairytale. When her mom shatters her dreams that women like them don’t get their happily-ever-after, she grows up to be cynical about love and the genre she used to adore. And then she suffers a traumatic concussion and wakes up in her ultimate nightmare: a rom-com. Her life is flipped upside down with an apartment straight out of Architectural Digest, a bustling career, and an impending engagement to a hot yet superficial millionaire (Liam Hemsworth). The only way Natalie can return to reality is to fall in love, but that’s a little hard when it’s the last thing she wants.

As much as romantic comedies have found resurgence on streaming services, the typical genre of a woman searching for the love of her life has changed drastically over the years. Landing Mr. Right while living in a fancy apartment and having a career of every woman’s dreams has made way for rom-coms to feature more realistic views of dating, singledom, and marriage. Modern stories have commonly explored imperfect relationships with female characters struggling to balance work, love, motherhood, and friendships. By trying to take a page out of the chick flicks that have paved the way with tropes and running gags, Isn’t It Romantic doesn’t quite know how to be a parody of the traditional genre and say something new.